PPC for online stores

Advertising for online stores run for profit, not clicks

Google Ads, Meta Ads and e-mail marketing for stores on Upgates. We manage budgets by margin and cost of sales per channel, control measurement from day one and the report shows profit, not just revenue.

Book a consultation Write to us

What you get

PPC and e-mail marketing

E-commerce campaigns are our daily bread. We run them by margin and ACoS per channel — not by clicks.

Google Ads: Search, Performance Max, Shopping; Meta Ads and remarketing
One condition: the online store runs on Upgates — that's where we control measurement from day one
GA4, Google Ads and Meta CAPI set directly in the online store; server-side tracking when it pays off
Budgets by ACoS and margin per channel — we scale what earns
Ecomail: automations, abandoned cart, a discount-code pop-up for new customers

Data and profit

One report where you see profit after goods, shipping, gateway and ads — daily and per country.

Orders, customers and purchase prices from the Upgates API into BigQuery
Google Ads, Meta and GA4 in the same database — ACoS and margin per channel, customer retention
Looker Studio down to product level; stock forecasts for bestsellers
AI-ready data: Claude queries BigQuery directly
This is the number we run campaigns by — not what the ad platform reports

Case study

A florist that has grown every year since the migration.

We migrated the store from Shoptet to Upgates, wired same-day delivery into the process and have run its Google and Meta campaigns and newsletter ever since. A year after migration revenue grew 59%, average order value 46% and organic traffic 27%. It keeps growing — this year it is heading for €400,000 from the online store alone.

+59 %

year-over-year revenue growth after migration

Do you also run ads, or only build stores?

Both — campaigns are our daily bread. Google Ads (Search, Performance Max, Shopping), Meta Ads, remarketing and e-mail marketing via Ecomail. We manage budgets by margin and cost of sales per channel, not by clicks. The condition is a store on Upgates, where we control measurement from day one.

What does the first call look like?

Thirty minutes on Google Meet, you pick the time directly on the site. We go through what your store runs on, where stock and invoicing live, how orders flow and what your numbers show. At the end we tell you straight whether we can help and what we would start with. If we do not see potential in the project, we say so on the first call.

Book a consultation