Creative and brand

Creative decides whether customers see you as a brand or as a price

We create visuals and content that support campaign performance as well as brand value. Without a 160-page brand manual nobody uses: you get a working system of colours, type and elements that lets even someone without a designer produce consistent output. And we test creative in campaigns, where numbers decide, not a meeting.

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5,0

17 reviews on Upgates Marketplace, rated 5,0

Ratings live on a platform we do not run.

Who it is for

  • Customers compare us on price alone

    The product is good, but without a story and a consistent look it looks like everyone else. Price decides.

  • Everyone makes visuals differently

    Banners, posts and e-mails come from different people and do not hold together. The brand looks unsure.

  • We are building a new brand and do not know where to start

    The name is not final, there is no logo, but sales need to start soon. We do not want a brandbook nobody opens.

Creative and numbers

Variant A

The ad leads to the homepage

1 %

conversion rate

Variant B

The ad leads to the product page

3 %

conversion rate

Same ad, same product, same budget. One change: where it leads.

In a product line, 90 % of sales come from the one with a clear story

“This is your problem, this solves it.” Creative either finds that story or the product stays a price.

How we work

A working brand instead of a brandbook

In the end posts are not made by a designer but by someone to whom a 160-page manual is useless. So we build the brand as a set of usable templates and rules: logo, colours, type, graphic elements, ready formats for social, newsletter and banners. We give the same rules to AI tools so every next output keeps the style.

A brand from scratch

We do not wait for the final name. Colours, type and elements first, the logo comes last. The name comes with a trademark check: there are enough stories of brands that had to rename after a year.

Product copy and videos

An expert view written in plain language. Before writing we find out what people ask and say on forums, check the facts against specifications and studies, then write. We add short videos showing how the product is used.

What you get

Creative and brand

Visuals and copy that decide whether customers see you as a brand or as a price — tested in campaigns, not guessed.

  • Banners and campaign visuals for Google, Meta and the online store; variants for testing
  • Video ads and short formats for social and paid media
  • Logo, visual identity and a brand manual with clear rules
  • Tone of voice: consistent communication across the online store, campaigns and e-mails
  • Creative driven by data: the variant with the lower CPA wins, not the one people like

Social media

We take over strategy, content and community on Instagram, TikTok and LinkedIn — so the channels sell and you stop wondering what to post in the evenings.

  • Strategy and content plan: one core idea, formats for Instagram, TikTok and LinkedIn
  • Content production including short video — we shoot, edit, publish
  • We handle customer conversations on social for you; posts lead to products, not to DMs
  • Channels wired into the rest of your marketing — they feed campaigns and the newsletter, not the other way round
  • Monthly report: reach, engagement and what social brought to the online store

Our work

All work

What clients say

17 reviews on Upgates Marketplace, rated 5,0
  • addekor.sk
    „Nešlo pritom len o čistý prenos dát – chalani z ARTEXE sa na náš eshop pozreli komplexne ako na celok. Bez milosti (ale rozumne) nám pomohli zrušiť staré zaužívané služby a procesy, ktoré už nedávali zmysel. Postarali sa o 100% prepojenie a automatizáciu všetkých potrebných služieb od prepravy, platieb, analytiky, marketingu až po samotnú expedíciu.“
    AD dekorMigrácia z WordPressuAutomatizácia procesov
  • decenta.sk
    „S firmou Artexe spolupracujeme uz vyse 2 rokov a sme nad mieru spokojni. Pomohli nam dosiahnut nase ciele.“
    Decenta2+ roky spolupráceDlhodobá spolupráca

Read more on the topic

FAQ

Do we get a brand manual?

You get a working system: logo, colours, type, graphic elements and ready templates for social, newsletter and banners that let someone without a designer produce consistent output. We do not make a 160-page manual nobody opens.

We do not have a brand name yet. Can we start?

Yes. Colours, type and elements first, the logo comes last. Choosing the name includes a trademark check so you do not have to rename after a year.

What does the first call look like?

Thirty minutes on Google Meet, you pick the time directly on the site. We go through what your store runs on, where stock and invoicing live, how orders flow and what your numbers show. At the end we tell you straight whether we can help and what we would start with. If we do not see potential in the project, we say so on the first call.

Contact

Let's look at your online store.

Thirty minutes on Google Meet. We go through what your online store runs on, where stock and invoicing live, how orders flow and what your numbers show. At the end we tell you straight whether we can help and what we would start with.

Available
Mon–Fri 8:00–16:00 CET